Hi dataportl community!
Our latest video looks at one of the most interesting turnarounds in consumer tech: smart glasses.
[Watch the full video here]
From punchline to products people actually wear
Smart glasses have failed before, and publicly. Google Glass launched in 2013 with huge expectations, became a punchline, and was eventually pulled from sale.
So the industry made a different bet. The future, it decided, was the headset: full immersion, virtual worlds, the metaverse. Facebook even renamed itself Meta in 2021.
And yet here we are. The glasses are back, and this time people are actually buying them.
What we track:
Extended Reality (XR) Headsets: fully immersive devices for virtual, augmented and mixed reality.
Audio Eyewear: essentially open-air headphones in the shape of glasses, with no cameras or displays.
Smart Glasses: eyewear with at least one smart feature beyond audio, such as a camera, a voice assistant or a display.
So what’s the real story?
[Watch the full video here]
The Data.
This video is based on dataportl’s ongoing tracking of global device and equipment markets. dataportl provides structured visibility across 200+ markets, helping teams understand where demand is forming, how it’s changing, and which players are active in each vertical.
For teams that need to stay close to how demand is shifting across multiple markets, dataportl acts as a single reference point for ongoing analysis and planning.